Oomi Digital Kitchen

Scope of Work:

• Defined and executed oomi’s digital brand strategy as a multi-brand virtual kitchen

• Performed RFM analysis to segment customers and identify key behaviors

• Established customer journeys with targeted messaging across channels

• Launched influencer campaigns to broaden reach and drive engagement

• Created viral food moments tailored for social and cultural relevance

• Optimized digital storefronts and ordering platforms for conversions